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Why the top 11 predictions of 2010 as opposed to the top 10, like everyone else? “Because it goes to 11.” As any fan of Spinal Tap will know, that classic line about why the volume controls on their instruments worked on a scale of 1 to 11 sums it up — because, well, it goes to 11.
I caution calling these predictions. As readers of this blog know, I travel around the world quite a bit and write about what I see going on. I simply looked back at all my notes for trends that might come to the fore in 2010. So this represents my view of the top 11 of those kinds of things that I’m focused on.