Visual Interactive Voice Response, or Visual IVR, is similar to Interactive Voice Response (IVR,) but with the addition of web-based visual content. Visual IVR revolutionizes user interface of traditional voice-only IVR's to both exponentially improve the user experience and consistently deliver high levels of customer service satisfaction, while decreasing calls to agents and lowering overall costs. According to John Medina, author of the New York Times' best-selling book Brain Rules, "sharing visual content during conversations can boost comprehension and recall up to 600%".
Read more here: https://www.dialogic.com/en/products/powerville/vivr.aspx
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