Tuesday, April 01, 2014
Poll Validates Growth of Real-Time Communication Applications, Points to Impending Transformation of Social Experiences via New Webco Business Models
Parsippany, N.J. – April 1, 2014 – An overwhelming 90 percent of telecom experts predict WebRTC’s runaway popularity within five years, according to the “2014 WebRTC Impact Survey” conducted by Dialogic Inc., the Network Fuel® company. The results track progress among service providers and application developers as they deploy and monetize new customer offerings, confirming that one out of every five respondents has launched a commercial WebRTC solution within the last year. The research provides confirmation of the adoption and commercial viability of WebRTC, Google’s open source project for real-time communications. The results clearly point to how enterprises and service providers have embraced the technology to address the market need for high-quality video, voice and messaging communications.
The survey asked key decision-makers in the service provider and telecom applications development communities to assess the impact of WebRTC on their go-to-market strategies. Contrary to predictions by some in the industry that the majority of WebRTC interactions are machine-to-machine or between machines and humans, two-thirds of respondents are preparing for exchanges that will be largely social, with it beneficially changing the way we view sporting events and multi-party gaming, and it opening the door for new Webco business models that serve data-driven communications. Other survey findings include:
- Nearly 90 percent of those surveyed predict WebRTC will be infused in our lives in some way within five years, whether we all realize it today or not.
- More than 80 percent believe WebRTC will have a significant impact on their products or services.
- More than a quarter of respondents consider education to be the most promising market, while a fifth of respondents are bullish that healthcare will reap rewards.
- According to two-thirds of those surveyed, WebRTC will indeed succeed due to it representing a technologically better or more appealing “open” alternative to Web-oriented real-time communications technologies such as Adobe Flash or Java Applets.
“This year, we’ve seen communications leaders heralding WebRTC’s ability to simplify the delivery of rich media communications, and that enthusiasm echoes in the survey feedback from our customers,” said Andrew Goldberg, senior vice president of marketing and strategy for Dialogic. “We see enormous potential for entrants to disrupt the communications market with browser-based multi-party voice and video services powered by WebRTC, especially as wireless telcos look for ways to outmaneuver the new, social-media driven Webco model.”
To learn more about WebRTC, attend Andrew Goldberg’s panel, “Cutting Through the Competitive Landscape,” during the WebRTC Global Summit, April 1-2 in London, where he will discuss the results of the survey and address how telco players, service providers and social media sites are adapting to WebRTC adoption. Held at 12:35 GMT on Tuesday, April 1, the panel will include speakers from ooVoo, BSkyB and Bouygues Telecom discussing whether over-the-top (OTT) developers, telcos and new players can compete and survive in the new WebRTC marketplace.
The full 2014 WebRTC Impact Survey is now available for download by clicking here.
Dialogic, the Network Fuel® company, inspires the world’s leading service providers and application developers to elevate the performance of media-rich communications across the most advanced networks. We boost the reliability of any-to-any network connections, supercharge the impact of applications and amplify the capacity of congested networks. Forty-eight of the world’s top 50 mobile operators and nearly 3,000 application developers rely on Dialogic to redefine the possible and exceed user expectations. Follow us on Twitter @Dialogic.
For more information on Dialogic and communications solutions energized by our technology, visit www.dialogic.com and www.dialogic.com/showcase. Also, visit our social media newsroom for the latest news, videos and blog posts.
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